INVESTOR OVERVIEW · JULY 2026
MORANA: The Open Grave
An original two-player card game of Slavic folklore and public-domain fairy tales, where nothing that dies stays dead. The design work is finished: a 62-card launch set designed, balanced and fully illustrated, a 119-card second set designed, and a six-product line specced. One lean raise takes it to press.
Why this, why now
- The market: trading card games are an $8-13B global category growing double digits, with successful recent entrants (Lorcana, Star Wars Unlimited, Riftbound) proving buyers adopt new systems.
- The wedge: MORANA sells trust in a category built on gambling mechanics. Fixed distribution means every box has known contents: no blind packs, no chase economy, no pay-to-win. Parents, schools and hobby stores can stock it without the loot-box conversation.
- The world is free: built entirely on public-domain folklore and fairy tales. No license fees, no licensor veto, no renewal risk. The theme is globally familiar (Red Riding Hood, Cinderella) yet visually unclaimed in the category.
What exists today
- Set I, The First Turning: 62 cards, designed, balance-tested and fully illustrated, with premium and classic card treatments and 12 signature-series showcase cards.
- Set II, The Old Tales: 119 cards designed and in balance testing, publicly spoiled.
- Six-product line specced with planned RRPs (£10 to £250), all fixed distribution, two numbered limited products (300 and 100 units).
- One-page rules, a 15-minute play time, and playtest kits available to press and investors on request.
- A public showcase site with a live Founders' List capturing tier-level demand before the campaign.
The raise
| Use of funds | Amount (est.) |
|---|
| Printing & boxes | £3,400 |
| Freight & customs | £1,100 |
| Fulfilment & packing | £900 |
| Platform & fees | £600 |
| Kickstarter goal | £6,000 |
Deliberately lean: one offset print run of the complete launch set, every unit pre-claimed before printing, zero unsold-inventory risk. The crowdfund is the demand proof; it is not the ceiling of the conversation.
Business model
- Print-to-demand economics: fixed distribution means production tracks pledges. No blind-pack inventory gamble, no unsold-booster graveyard.
- Ladder of products: £10 print-and-play to £250 numbered heirloom chest, with the numbered items (300 and 100 units) carrying the margin.
- A content roadmap, not a one-off: 300+ cards across three sets by year two, each set a new campaign and a new catalog item on an IP base that costs nothing to extend.
Roadmap
| When | Milestone |
|---|
| Now | Founders' List open; press and investor playtests |
| Q3 2026 | Kickstarter, £6,000 goal, 30 days |
| Q4 2026 | Print run, numbered fulfilment, UK/EU first |
| 2027 | Retail displays, organized play, Set II illustrated and printed, Set III designed with founder votes |
What investors get
- A finished, balanced, illustrated game: the risky creative work is already done and publicly verifiable on this site.
- A 300+ card, three-set roadmap on a world with no license fees and no licensor veto.
- Fixed-distribution economics with demand proven by the campaign before scale capital is deployed.
- First conversation on retail, wholesale and localization rights.
All figures are planned targets and estimates; final numbers lock when the campaign goes live. Card art is AI-assisted illustration, art-directed in-house, disclosed openly on the site and in the campaign. This page is an overview, not an offer of securities.